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Featured: Earth Hour Hong Kong in Marketing-Interactive
Marketing-Interactive has profiled WWF Hong Kong’s Earth Hour 2013 campaign.
Find out how WWF-Hong Kong has used Earth Hour and overcome challenges in reaching out to a mass Hong Kong audience which is digitally split across different social networking platforms and languages.
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Earth Hour Andy speaking at TEDxWWF in Abu Dhabi yesterday.
Featured on screen is a Nathai, our Earth Hour Hero from Swaziland, whose efforts for Earth Hour have won the support of companies, the government and thousands of people all across the country.
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Here are stunning before and after images of the Kremlin and Red Square in the heart of Moscow, Russia, switching off for Earth Hour for the very first time in 2013.
Image: © Sergey Tyapkin / WWF Russia
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A young Earth Hour ambassador in Lagos, Nigeria, daring the world to save the environment.
Image: ©WWF-Nigeria
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Paris shows its commitment to the environment with the switch off of it’s most iconic landmark, the Eiffel Tower, for Earth Hour 2013.
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Catch Earth Hour Co-Founder and CEO Andy Ridley’s TEDxWWF talk live from Abu Dhabi, where he will be speaking about Re-imagining Sustainability.
Andy will also share the challenges and opportunities of building a global movement from the ground up and how everyone can make a difference to the world we live in.
He will be joined by other forward-thinking speakers from around the globe, who are changing the way we think, live and work to meet the challenges of living on our one planet.
Previously held in Geneva and Singapore, Abu Dhabi is the third city to host TEDxWWF.
All talks will be streamed live on Tuesday, May 21 from 9:30am* (UTC +4 ) at TEDxWWF.com, so don’t forget to tune in!
*click here to find out the local time in your city
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Here’s one for the weekend guys:
500 people have accepted Levi Hawken’s (of Nek Minnit fame) I Will If You Will challenge to make the switch to reusable plastic bottles and coffee cups to help keep the streets and oceans clean.
Here are some of our favourite outtakes from his completed challenge video.Watch the full video here.
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This year WWF-China produced a music video their catchy Earth Hour 2013 song “Green Magic That Changes the World”. The video was used in support of the “Green Week” campaign as a challenge to people across China to adopt one of seven environmentally friendly actions as an ongoing practice all year round.
The initiative was supported by actress Li Bingbing who will eat more vegetables on Mondays; singer Eason Chan will use an environmental bag on Tuesdays; singing duo Yu Quan (羽泉) won’t drive on Wednesdays; gymnast Chen Yibing (陈一冰) will bring his own chopsticks/utensils on Thursdays; pianist Li Yundi (李云迪) will clean his plate on Fridays; singer Li Yunchun (李宇春) will let everyone know of her love for animals on Saturdays; and Taiwanese singer Harlem Yu (庾澄庆) will go outdoors and not be a couch potato on Sundays.
Video courtesy of WWF-China
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Earth Hour 2013 was celebrated in Komotini, Greece by On Bikes; a group of active cyclists in the Municipality of Komotini. Around 200 people cycled around the city and lighted 300 candles to mark the celebration.
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The Tower Bridge in London going dark for Earth Hour 2013.
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During Earth Hour 2013, the symbolic St. Basil’s Cathedral in the heart of the Red Square in Moscow turned its lights out for the first time ever.
Russians are leading the way in using Earth Hour to generate environmental outcomes beyond the hour. Through the I Will If You Will campaign, they helped secure legislation against oil pollution in the seas, and now have more than 100,000 signatures on a new petition calling for forest protection.
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Colourful balloons that have been put up as decorations in front of the Bouddhanath stupa – one of the holiest sites Buddhist sites in Kathmandu, Nepal – in preparation for Earth Hour celebrations.
Image: © WWF Nepal
