How the coke polar bears celebrate Earth Hour

Coca-Cola Korea is supporting the I Will If You Will campaign

A male polar bear carries the head of a polar bear cub it killed and cannibalized in an area about 300 km (186 miles) north of the Canadian town of Churchill in 2009. Food supplies for polar bears are being affected by rising temperatures and melting ice. (Iain D. Williams/Reuters)
(Feeding 7 billion and our fragile environment - The Big Picture - Boston.com)

(via climateadaptation)

PROJECT ARCTIC HOME

WWF & Coca-Cola

Polar bears inspire the imagination said in a statement. They’re massive, powerful, beautiful and they live nowhere else except the Arctic. Their lives are intimately bound up with sea ice, which is now melting at an alarming rate. By working with Coca-Cola, we can raise the profile of polar bears and what they’re facing, and most importantly, engage people to work with us, to help protect their home. - Carter Roberts, CEO and president of WWF,

Coca-Cola cans turn white for WWF Arctic campaign

This holiday season Coca-Cola will change the colour of its iconic red pop cans to help raise awareness and money for the World Wildlife Fund’s Arctic programs. The cans will be turned white in honour of the polar bear.

magicalnaturetour:

Jumping polar bear (by missysnowkitten) :)

WWF US and WWF Canada in Churchill, Canada filming this polar bear cub home alone.

Check out the full video here

muzipli:

şebek.

(via fuckyeahapolarbear)

wwf:

Good photo of WWF Arctic Programme’s polar bear expert, Geoff York, with a polar bear cub.

More on polar bears