The first #EarthHour 2014 Video! Today is 100 days from Earth Hour, which will be held on March 29, 8:30PM next year. In 55 days we’ll be launching Earth Hour Blue, where you’ll be able to use #YourPower. Now we’ve built Earth Hour, let’s use it!
Check out WWF Bulgaria’s genius Earth Hour 2013 campaign!
To encourage citizens to participate in Earth Hour 2013, the Municipality of Sofia and WWF invited the skeptical Bulgarians to be part of the global movement by turning off not just their lights, but their names! Most Bulgarian names end with the suffix “OV”, which sounds like OFF. “In the Name of Change” they invited people to change their profile names on facebook, turning the Bulgarian “-ov” into the English “-OFF”.
They then switched off the names of the city’s biggest streets on location, directing people to special Foursquare locations to check in to pledge their support. Sofia was OFF, changing its Cyrillic F letter into the English one. By changing one letter, a global matter turned into a very local and personal one.
On September 14, 2013, pianist & composer Christian Calcatelli has fulfilled his I Will If You Will pledge by improvising music on the piano live over the web for eight consecutive hours.
In 2012, Christian invited 5,000 people to commit to recycling in exchange for an 8-hour piano concert that would be streamed live if the number was reached. The Earth Hour community accepted this challenge and Christian has honored his IWIYW commitment.
Audience participation was encouraged through the hashtag #TheGreenPiano on social media. Submissions included song titles, sequences of notes, or even original photos that Calcatelli “transform” into improvised piano music during the concert.
Power to you
Earth Hour is owned and powered by you, so here’s how to share your stories with us this Saturday.
One week to go until Earth Hour 2012
Dare the World to Save the Planet at YouTube.com/EarthHour
Dan Rather goes after the shark finning industry for HDNet and Bliptv. His voice cracks and wavers…
Major warning: the video shows absolute horror, especially at the 4:50 mark. (Sorry everyone, this is just one of those things that really, really needs to be stopped. Choose your petition, here.)
Turtles High-Five Under Water via Huffington Post
Doctor Who talking about super Devil Rays
Happy New Year! Here is our official Earth Hour 2012 video. You can also see the Spanish version here