WWF & Coca-Cola
Polar bears inspire the imagination said in a statement. They’re massive, powerful, beautiful and they live nowhere else except the Arctic. Their lives are intimately bound up with sea ice, which is now melting at an alarming rate. By working with Coca-Cola, we can raise the profile of polar bears and what they’re facing, and most importantly, engage people to work with us, to help protect their home. - Carter Roberts, CEO and president of WWF,
Coca-Cola cans turn white for WWF Arctic campaign This holiday season Coca-Cola will change the colour of its iconic red pop cans to help raise awareness and money for the World Wildlife Fund’s Arctic programs. The cans will be turned white in honour of the polar bear.
