#madeinEarthHour [17 of 60] | A massive 30,000 trees were planted in strategic areas across Colombia after a digital I Will If You Will challenge in 2013 mobilised individuals, organisations, celebrities and companies to protect the planet. WWF-Colombia asked Colombians to share how they were spending Earth Hour using the hash-tag #UnaHoraPara (One Hour For…). And for every ten interactions with this hash-tag across social media, a company would buy one tree to be planted. Not only did the hash-tag begin to trend days before Earth Hour, but the companies involved were so impressed that they decided to double their commitment so that 30,000 trees would be planted.
This year, WWF-Colombia asked people to make an investment in the world’s largest air, water and life producing factory – The Amazon by donating to their crowdfunding project LightsOFF AmazON. It raised more than $5,000 on the Earth Hour Blue crowdfunding platform, helping to invest in infrastructure so that indigenous communities can operate small and sustainable industries.
TV presenter and supermodel Claudia Bahamón is the Hora Del Planeta ambassador for Colombia.
Images © WWF-Colombia